Google Gets Caffeinated

Caffeine [ka-feen, kaf-een, kaf-ee-in] noun, a white, crystalline, bitter alkaloid, usually derived from coffee or tea: used in medicine chiefly as a nervous system stimulant.

OR

Caffeine, noun, Google's improved search engine that provides speedy results and a larger index which results in excited, hyper behavior by the Googler.

While Microsoft's Bing has been generating buzz these past few months Google has jumped on the We're Better Than You bandwagon by creating an even better Google than they already have. Always one step ahead, aren't ya Google? That's why we like you.

Check out their blog which announces, "For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback."

Here's what I like about this:

1. While Microsoft has been basking in the hype of Bing, Google rises to the challenge and begins work on making their genius work more genius. There's never an end limit with them.

2. Most users won't notice the difference with the updated version, meaning it's under the same brand as the current Google search engine. Users will simply notice faster and larger results. In sum, Google isn't looking for a ton of compliments and rewards, just customer satisfaction. (which will bring them rewards and compliments--sneaky, but smart)

3. They're asking for feedback from their own kind. Forget pretending they know all, they just want to make sure it works well, and if not, what changes to make. Again, customer satisfaction.

Google looks to be striking gold with Caffeine. And the name isn't too bad either. After all, who wouldn't become hyper and excited after finding endless results in less time?

Until next time,

Sloane and Chelsea

Bing! A new search engine emerges

Google might have some competition coming its way in the form of Microsoft's Bing, a search engine that is developed to give answers instead of just relevant information. 

Intrigued, I decided to take a look. I immediately went to Google to find information on Bing, and chuckled when I realized the irony of the situation. I wonder if people will ever get accustomed to going elsewhere to find information rather than Google at first thought? Perhaps that is an ignorant comment seeing as our technology world advances at an incredible speed and new ideas and concepts sprout up every second, Google could be overtaken in a minute if a bigger and better competitor came along...right? I guess we'll find out. 

In the meantime, it's worth your while to check out Bing. The homepage itself is pretty impressive (if you're impressed by cool images and web page design, that is). I sat for a moment thinking of some amazing term to test search Bing's claim at finding "answers" rather than just relevant information, and I, of course, could think of nothing better than "Sloane Cannon" (feel free to detect the sarcasm).

I popped up in several results, some blog posts from my personal blog, some from this blog, and a few results from previous accomplishments--even dating all the way back to my high school years. However, Google results were no different. So far, I haven't been able to think of something I really need "answers" for rather than relevant results...but I'm still thinking. 

I've decided to keep Bing as part of a permanent tab to give it a few more tries, see how its popularity fairs since its just recently joined the live Internet. If you want more information on Bing check out this article from the Wall Street Journal, OR simply go to Bing itself and see what you can find. 

Happy searching and answer finding, and happy Monday everyone!

Until next time, 

Sloane and Chelsea