I've been talking a lot about social media lately. It's not the only part of PR, but it is a huge part, and the capacity to which a PR pro understands and practices it, either makes or breaks their client's success.
Here at Blueprint we like to stay updated on current trends--whether they're tech trends, news trends, fashion trends, blogging trends, topic trends (Swine flu immediately comes to mind for that one), and the list goes on. That's part of the job, after all, staying up to date with pretty much everything and everyone. So, last Friday I found myself at Barnes and Nobles looking at the newest fiction novels when my "maybe I should check out the marketing section and see what's new" sense switched on. Next thing I know I'm walking out with 8 books on PR and Marketing skills.
Yes, I sometimes go overboard, especially in bookstores. But I believe in the power of the written word, be it online or in print, and these particular books jumped out at me as a way to become even more of a PR pro (If that's actually possible...).
Either an employee at Barnes and Nobles strategically placed amazing, intelligent, extremely helpful, perfect, books on the shelves so that I would automatically look at them first, or I'm just an incredible PR-book-picker-outer. So far, the ones I've read are filled with tips, hints, ideas, theories, quotes, history, case studies, and just the right amount of humor to rock the PR pro's world.
I'm currently in the middle of "Putting the Public Back in Public Relations" and it's the first time I'm having a hard time putting a non fictional book down to be productive. That's saying a lot. I've been highlighting up a storm, crazily writing notes, and nodding in agreement with just about everything Brian Solis and Deirdre Breakenridge discuss.
My point for this post: If you're looking at either getting into PR, hiring a PR pro, or simply wanting to know more about PR, this is the book that will answer your questions. I'm not divulging any of their topics or information solely on the fact that you will have incentive to go buy it.
Happy reading and happy Friday everyone!
Until next time,
Sloane and Chelsea