Someone in the marketing department at corporate Starbucks must be having a good month. Only someone feeling creative, innovative, and unrestricted would be able to come up with adding booze to the menu, free ice cream giveaways, free pastries (only this morning!!), and now trial DEbranding a few of their stores.
Well, we say debranding, but my opinion (and Starbucks' too most likely--we're similar in genius thought) is that they are actually branding their name even more. How so? You've heard about Twitter, facebook, and other insanely popular social networking sites, right? They're allll about connecting people. Connecting people in similar areas, interests, markets, industries, businesses, ideas, opinions, and pretty much anything else you can connect about. Starbucks is simply applying the same strategy to a few of their Seattle locations--connecting with the locals and the nearby community.
If all goes according to plan, we'll soon be hearing how Starbucks cares SO much about their customers that they want to adapt their locations to their customers likings. They'll be known for catering to their customers, being unafraid to think outside of the box, and paving this new marketing road for others to follow.
Think it will work? Time will only tell. We'll give you an update when we hear of anything!
Until next time,
Sloane and Chelsea