Sharpie recently launched a new multichannel, multimedia campaign to showcase the iconic marker used for self-expression... How novel. They demonstrate a trend as old as graffiti, and seem to have hopped on the recession advertising train as well.
"The new Sharpie campaign challenges people to re-imagine, re-invent and re-create the mundane, everyday items in their lives as a way to express their creativity and embrace value in these tougher times."- Sally Grimes, global vice president of marketing for Sharpie
As unoriginal as the campaign may be, hopefully it will instill in teens that clothing doesn't have to be expensive to be "cool". I give it a 7.
Check out Sharpie's new website, the cornerstone of the campaign, to see artistic creations submitted by the Sharpie community.
Until next time,
Sloane and Chelsea