Thursday, August 13, 2009

Get pregnant to get publicity, kinda.

If you keep up with celebrity gossip then you've heard that Kourtney Kardashian is preggers.

My guess is that she's been preggers for quite some time and only just now announced it. Why? Her new show, Kourtney and Khloe Take Miami, premiers on E! this Sunday.

What does that have to do with anything? Well let's see...

-Everyone knows Kim Kardashian. Kourtney and Khloe? Not so much. Until now, since the media is jumping all over the new addition to the Kardashian clan. Now people will want to find out more about Kourtney. And oh, convenience, they can start finding out more on Sunday.

-For a while there we were left wondering if Kourtney's crazy partying antics we've been seeing on the previews for the show resulted in babyville. Who wouldn't want to tune into a show to watch drama like that unfold?

-Kourtney only just now revealed that her boyfriend, Scott Disick, is the father. Who cares at this point? Peole are going to tune in anyway to see the drama around the baby news.

-On every website and TV channel that Kourtney's new announcement has been talked about, they also mention her new show. Hello free advertising. Just go to E!'s website--the feature story is Kourtney's news and her appearance on the Today Show.

So what have we learned? What's the common theme of each of these points? Get pregnant to get publicity.

(Octo-mom photo courtesy of

Just kidding! Bottom line is the promotion of Kourtney's show.

It's a common PR tactic to use information like this and tie it into a feature/show/book/movie/appearance etc to bring in the mass publicity.

Just watch. Kourtney and Khloe Take Miami will bring in high ratings this Sunday. Maybe Kourtney's pregnancy was unplanned, but revealing it to the public was well planned.

Side note: Will Kourtney name her baby something that starts with a K? What's with that anyway?

Until next time,

Sloane and Chelsea

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