Google Gets Caffeinated

Caffeine [ka-feen, kaf-een, kaf-ee-in] noun, a white, crystalline, bitter alkaloid, usually derived from coffee or tea: used in medicine chiefly as a nervous system stimulant.

OR

Caffeine, noun, Google's improved search engine that provides speedy results and a larger index which results in excited, hyper behavior by the Googler.

While Microsoft's Bing has been generating buzz these past few months Google has jumped on the We're Better Than You bandwagon by creating an even better Google than they already have. Always one step ahead, aren't ya Google? That's why we like you.

Check out their blog which announces, "For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback."

Here's what I like about this:

1. While Microsoft has been basking in the hype of Bing, Google rises to the challenge and begins work on making their genius work more genius. There's never an end limit with them.

2. Most users won't notice the difference with the updated version, meaning it's under the same brand as the current Google search engine. Users will simply notice faster and larger results. In sum, Google isn't looking for a ton of compliments and rewards, just customer satisfaction. (which will bring them rewards and compliments--sneaky, but smart)

3. They're asking for feedback from their own kind. Forget pretending they know all, they just want to make sure it works well, and if not, what changes to make. Again, customer satisfaction.

Google looks to be striking gold with Caffeine. And the name isn't too bad either. After all, who wouldn't become hyper and excited after finding endless results in less time?

Until next time,

Sloane and Chelsea