Get your tweet on!

Blueprint has recently signed on to be a part of an awesome event here in Dallas called the Dallas Twestival.

Don't worry, we hadn't heard of a Twestival either until a few weeks ago. So here's a quick definition to fill you in.

Twestival is a combination of the two words "Twitter" and "Festival". It's also a combination of what the words "Twitter" and "Festival" mean...a social media/networking party.

Basically, you tweet, meet, and give back to the community. We're already on our Twitter accounts enough as it is, why not throw in some local support at the same time, right? Right. So I'm urging everyone to get in touch with your tweetness and check out the website to see what it's all about.

What is Blueprint doing with the Twestival? So glad you asked. Since we are public relations and social media pros, we'll be taking care of the PR, Marketing, and Communication Chair position for the event. So, if you hear anything about the Twestival around Dallas, chances are we're behind the buzz!

As with any charity event, the more the merrier--and we'd love to have help spreading the word and getting involved! Here's what you need to know and do:

-Put down September 12th, 2009 as busy in your calender since you'll be at the Twestival!

-Buy your tickets for the Dallas Twestival here

-Check out the Twestival website and blog

-The local charity for this year's Twestival is The Women's Musuem

-Follow the Twestival on Twitter

-Add a twestival twibbon to your Twitter profile picture to support the Twestival

-Message the Twestival organizers from their Twitter page if you want to get involved or help out, or I can pass the message along too!

We'll be keeping you updated with what's going on with the event so stay tuned for more in the upcoming weeks!

Until next time,

Sloane and Chelsea

When in tough times...

If you don't know about Daily Candy by now then you must be living under a very large rock. I wake up every morning and gleefully check my Inbox where I have emails from Daily Candy Dallas (where I live), Daily Candy Atlanta (where I'm from), Daily Candy New York (because I like to be in the know), Daily Candy Travel Deals on Tuesdays, and last, but definitely not least, Daily Candy Weekend Guide on Thursdays. It's a fabulous way to stay informed about amazing deals, delicious treats and eats, and trendy hot spots around town. If you aren't signed up I suggest you do so now.

Sometimes, because I love Daily Candy so much, I peruse the website to make sure I haven't missed anything. Sure enough, I happened to miss the opening of a cute boutique store called I'm that Grrrl in the Bishop Arts District in Dallas. The catch? Nothing is over $100. Now that's what I call safe shopping.


In these depressing economic times it's important for any business, in any industry, to let their customers know they're taking extra steps to help them through the tough times. I'm That Grrl will appeal to Dallas shoppers because a.) It's in a trendy new spot, b.) It's swanky and chic, and c.) It's AFFORDABLE. Whether I'm That Grrl will keep prices under $100 forever doesn't matter, it's the fact that they're doing it NOW.

Another example? Across the pond, Mr. Jimmy Choo is lending his stylistic expertise to the fashionable and affordable H&M clothing store. H&M has teamed up with other well known designers before such as Stella McCartney and Karl Lagerfeld. It just gives me warm fuzzies all over to know that I can shop Jimmy Choo at an affordable, reasonable price. Who knows if H&M will continue to pair up on collections in the future (I hope they do!), but again, it's the fact that they're doing it NOW, with an expensive, famous, couture designer, that makes H&M customers know they're shopping at the right place.

Lesson learned? Adjust for your target customers. They'll appreciate the effort and stay loyal.

Until next time,

Sloane and Chelsea